Resources
Playbooks, not press releases.
How we actually run TikTok Shop, live commerce, creator programs and paid — written by the people doing it, with the numbers attached.
3 playbooks
4 pillars
8 case studies
Every claim has a number
Latest
Read what works.
new playbooks every month
01
Live · featured
How we run a TikTok Shop live like a TV show
A phone propped on a desk is not a live. Here's the set, host and programming system behind sessions that go from $807 to $3,507 in eight weeks.
Read the playbook →
02
CreatorsThe affiliate army playbook: three tiers that fire on day oneAffiliates aren't a channel, they're an army. How we structure placements, retainers and evergreen recruiting so content starts flowing immediately.
03
PaidGMV Max, explained honestlyWhat TikTok's auto-optimized campaign is actually doing under the hood — and why it only works when the creative going in is already proven.
CreatorsThe affiliate army playbook: three tiers that fire on day oneAffiliates aren't a channel, they're an army. How we structure placements, retainers and evergreen recruiting so content starts flowing immediately.
03
PaidGMV Max, explained honestlyWhat TikTok's auto-optimized campaign is actually doing under the hood — and why it only works when the creative going in is already proven.
Nothing in that category yet — it's coming. Show everything.
Browse by pillar
Four pillars, one engine.
start where it hurts
Content · Clip
Content
Studio, UGC and shoppable video — how we script, shoot and ship at volume.
Playbook coming · pillar page → Creators · Collab CreatorsRecruiting, tiers, samples and scripts — how an affiliate army gets built and kept.
1 playbook · pillar page → Live · Hype LiveSets, hosts, programming and grading — how a live becomes a show.
1 playbook · pillar page → Amplify · Boost AmplifyGMV Max, Partnership Ads and Google — how paid follows the data.
1 playbook · pillar page →Guides
Why your category needs social commerce.
numbers attachedSocial commerce, definedWhat does social commerce mean?Social commerce is selling where people already scroll: the discovery, the pitch and the checkout happen inside the social app.Beauty & personal careWhy beauty brands need TikTok ShopBeauty is the biggest category on TikTok Shop and the one where creators do the selling.Consumer electronicsWhy electronics brands need TikTok ShopGadgets, audio, smart home, accessories.Health & wellnessWhy health brands need TikTok ShopSupplements, sleep, gut, hormones.SaaS & softwareWhy SaaS products need contentBuyers evaluate software by watching it work before they ever talk to sales.TelehealthWhy telehealth companies need more contentTelehealth is growing again and patients choose providers the way they choose everything else: by watching first.
Case studies
The playbooks, run for real.
numbers, not adjectives
Health
Supplement brand
From absolute zero to a $25.8M creator engine
$25.8MGMV · trailing 365 days
CreatorsLiveAmplify
Food & beverage
Osaka Ebisu
12× monthly GMV in 90 days
12×monthly GMV in 90 days
CreatorsLive
Apparel
Cakes Body
Four test lives to a $211K month
$8.4K → $211Kmonthly live GMV
LiveAmplify
Tools
Formula — the engine room, in your pocket.
The app our team runs on: creator discovery, scripts from your winners, live grading and GMV Max rules. Brands get the dashboard, creators get the app.
your brand next
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