Pay to play. Played well.
Anyone can switch GMV Max on. The results come from what happens every day after — which creatives go in, which get cut, and where the winners go next. TikTok first, then Meta and Google. Paid follows the data, every channel feeds the next.
Three things most agencies won't say.
No secret dashboard. No rocket science. Just discipline, every single day.
paid isn't clever. it's managed.It's not complicated
GMV Max reads purchase signals and scales what converts. That's it. Agencies who dress it up as rocket science are selling you the mystique, not the work.
The work is daily, not cleverTikTok is pay to play
Organic reach opens the door; paid keeps it open. The brands winning your category are paying for placement — the question is whether the spend is managed or sprayed.
Spend managed, not sprayedThe platform never sits still
TikTok Shop ships new ad products, betas and rules constantly. As one of the first TSPs, we're learning the next stage before it hits the changelog.
First to the next thingSo what do we actually do all day? This.
Right creatives in, dead weight out.
GMV Max is only as good as the creatives you feed it. Ours come straight from the army — affiliate videos and live clips that already proved they convert before a dollar of spend touches them.
- Winning affiliate + live creatives plugged in as they emerge
- Daily checks on every boosted creative — spend follows conversion
- Underperformers unboosted fast, before they burn budget
- Winners scaled, refreshed and rotated before fatigue sets in
Cut fast, scale faster. Every creative has a shelf life — and because the army never stops posting, there's always a fresh winner ready for the slot.
▲ Boosting4.1× ROAS
▲ Boosting3.2× ROAS
● Testingday 2 of 3
✕ Unboosted0.6× — cut
▲ Boosting2.8× ROAS
✕ Unboostedfatigued — cutWhat GMV Max actually does.
A real client's GMV Max dashboard, last 24 days — $4.4K spend → $23.3K revenue → 5.24 ROI. Managed daily, exactly as described above.
- Automatically tests your winning creatives across audiences
- Optimizes in real time for highest GMV at lowest cost
- Reads product-level purchase signals — actual sales, not vanity metrics
- Scales spend only on creatives that consistently convert
And GMV Max never works alone. The winners it finds go to Meta next.
Paid social with an unfair advantage.
Most media buyers guess at creative. Ours is pre-validated by creators before a dollar of spend touches it. The posts that already won on TikTok Shop run as Partnership Ads from the creator's own handle — native, not produced — then we target, convert and scale.
- 100+ creative tests a month across hooks, angles and formats
- Partnership Ads from the affiliate program — creators earn on the spend
- Prospecting, retargeting and retention, iterated weekly on CPA and ROAS
- Landing pages matched to the ad, not a generic homepage
How the creators get paid on Meta — commissions on sales, a share of the spend — is its own story. See the Meta bridge ›
Paid funnel · last 30 days
▲ scalingROAS we've actually printed.
Every number below is from a real paid-social account we ran. Different categories, same system: creative volume, full-funnel structure and budget that follows the data.
Women's hat brand
Every KPI accounted for, every creative earned its spend.
Straight off Ads Manager
10.30 purchase ROAS at $7.36 per purchase — with lifecycle compounding behind it at 46× SMS ROAS.
$1.4M in spend
Creative-first Facebook campaign — while building the owned audience underneath it.
$1.5M spent, $4,045,543 back
847K clicks of intent captured and converted for OuroGoods.
Tyler's Coffee
$566,791.62 in sales, up 83% year over year — Black Friday creative pulling 4.76 purchase ROAS.
Under KPI from day one
Mobile app campaign beating its targets in the first month — $21.84 per purchase, registrations at $5.43.
Every breakout video sends people to Google. The second click is yours to lose.
Own the demand you create.
When creator content spikes, branded search spikes with it. If you're not covering your own name and category terms, that demand leaks to resellers, competitors and Amazon. Search, Shopping and Performance Max make sure it's your listing they land on.
- Branded search protection — own your own name
- Shopping and Performance Max tuned to margin, not just ROAS
- Intent keywords mapped to the content driving them
- Landing pages matched to the query, not a generic homepage
Branded search demand
social spend lifts searchSearch
Branded, category and competitor terms — bid to margin with copy that mirrors what the buyer just watched.
Intent captureShopping
Feeds engineered like listings: titles, images and pricing tested the same way we test TikTok Shop cards.
Feed engineeringPerformance Max
Creator-made assets feed PMax the volume it's starving for — the same creative engine, another surface.
Asset volumeThree nets, no leaks. And none of it runs in a silo.
Everything feeds everything.
↻ Winners loop back as scripts, clips and spend — every day. Lives find the lines, creators make the clips, GMV Max proves them, Meta and Google scale them.
Creators get paid on the spend. So they keep posting.
When we scale a creator's post into a Partnership Ad, they earn a share of the spend behind it — tracked and paid through Formula, our free creator app. The harder we scale their winner, the more they make. That's why the army stays yours.
- Commission on sales, a share of ad spend — both automatic
- Usage rights locked up front, so scaling is never blocked
- Every creator watches their own earnings accrue, live
How much budget do we need to start?
Enough to learn. GMV Max needs purchase signal to optimize — we start modest, prove the ROI on real numbers, then scale spend with confidence instead of hope.
When do results show?
The algorithm needs 3–7 days of signal per creative. We judge creatives in days and campaigns in weeks — and we cut fast when the data says cut.
What happens when a creative dies?
Every creative fatigues — that's not failure, it's physics. It's also why the affiliate army matters: there's always a fresh winner ready to take the slot.
Who owns the ad accounts?
You do. Always. We manage inside your Seller Center, Ads Manager and Google Ads with full transparency — your data, your asset, your history. If we ever part ways, everything stays with you.
Go deeper.
Stop wasting the spend.
Book a call — we'll audit your GMV Max, Meta and Google accounts and show you exactly which creatives we'd cut today.
Manage my spend