It studied your videos. Now it writes like you.
Formula is the creator's side of our engine. It learns your voice and writes scripts that sound like you, shows you which TikTok Shop products pay the most, and plugs you into brand campaigns that actually pay — affiliate, retainer, challenges and Meta.
Free to start · iOS · the same engine behind $100M+ GMV
Everything a creator needs to post and earn.
Real screens from the app. No mockups.
built in the engine room, trained on what sells
Brain · your pacing template
Scripts · four generators, one voice
Products · commission & 7-day GMV
It learns how you actually shoot
Paste your handle. Formula watches every video you've posted and builds your pacing template — average length, hook window, cuts per 30 seconds, where you put your CTA. Every script is built around how you already film, so it's effortless to shoot.
Ready in minutesFour generators, all in your voice
Shoppable Script Rewrite — paste any shoppable TikTok Shop video and get it rewritten for your product. Non-shoppable Rewrite — any trending video, for brand deals and organic. Shop Script Generator — pick a product, get a script built to convert. Social Script Generator — organic Reels and TikToks from any idea.
Shop + socialFind what pays before you film
Search TikTok Shop products and sort by Trending, Top GMV, Commission or Popular. Every product shows its commission rate and 7-day GMV, so you pick what's selling and what pays — then generate the script in one tap.
10–25% commissionsBrand programs you can join.
Formula isn't only a writing tool — it's your door into the Influenceish creator network. Brands run these programs with us, and creators in the network get first access.
post more, earn more, get paid fastCommission on every sale
Join a brand's TikTok Shop affiliate program, get samples shipped fast, post, and earn commission on every sale your videos drive. Scripts come pre-validated from what already converts for that brand.
Paid per saleMonthly retainers for consistent output
Mid-tier creators who post on schedule get a monthly retainer on top of commission — a set number of videos a week, feeding the algorithm exactly what it wants.
Monthly + commissionGMV challenges with cash prizes
Inside each brand's private creator pod: monthly GMV challenges where the top creators win cash bonuses, plus giveaways that keep you and your audience hyped. Post more, earn more.
Cash bonusesEarn on Instagram and Facebook too
We cross-index creators from TikTok Shop to Meta. Post collab posts and Reels, and when your content wins we run it as a Partnership Ad — you earn commission on sales and a share of the ad spend behind your content.
Sales + ad spendProduct in hand, fast
500+ samples ship a month across the network. Get matched to products in your category, receive them quickly, and start posting while the product is still trending.
500+ / monthA private pod, with a team behind you
Perform and you move into the brand's private pod — dedicated community managers, hook packs, coaching, and fast payouts. The retention nobody else has.
Join the network
Payouts for every campaign run through HQ — attribution, reconciliation and payment handled. You post. You get paid. See how Meta payouts work ›
The agency engine, in your pocket.
Born in the engine room
Formula is the same scripting engine our team uses to brief hundreds of creators a month — trained on what actually converts on TikTok Shop, not on generic internet text.
$100M+ GMV behind itYour voice is the moat
Generic AI scripts sound like everyone else — because they're trained on everyone else. Formula is trained on you. Your best videos already cracked the code; Formula just reads it.
Sounds like youBuilt for the army
Creators in our network use Formula to post more, hook harder and earn faster — and any creator can download it and get the same edge.
Free to startStart free. Scale when it pays.
- Your creator brain — full ingest
- Monthly script credits
- Shop + social generators
- Everything in Creator
- More credits, faster queue
- Trending rewrites — any video
- Everything in Pro
- Highest volume for daily posters
- For teams & serious sellers
Credit packs from $2.99 · cancel anytime
Creators download it. Brands feel it.
Formula is yours.
Download it, paste your handle, and your creator brain builds itself. Post more, hook harder, earn faster — free to start. Want brand campaigns too? Join the network.
Get Formula freeFormula works for you too — through your creators.
Every affiliate posting for your shop can script in their own voice, tuned to convert. That's more videos, better hooks, faster GMV. We run that whole engine.
Book a discovery callYour next script already sounds like you.
Download Formula, paste your handle, and watch your creator brain build itself.
Get Formula