Here before the playbook.
We became one of the first TikTok Shop Partner agencies when there was nothing to copy — just a platform moving fast and a team obsessed enough to keep up. Everything we know, we learned by shipping.
Three roots, one team.
none of us came from an agencyEarly believers
We bet on TikTok Shop before the results were obvious — certified TSP since 2024, in the platform's betas before they had names. Being early isn't luck; it's a habit.
TSP since 2024Operators, not marketers
We come from e-commerce operating backgrounds. We read P&Ls, not just dashboards — and we run your shop the way we'd run our own: accountable to GMV, margins and inventory reality.
One number: your GMVCreator-side roots
We started on the creator side of the equation, so we know what actually makes creators post, stay and sell — money that arrives, coaching that helps, and a community that feels like home.
Creators who earn, stayAgencies rent tools. We build ours.
a tech company living inside an agencyThe Creator Database
2M+ TikTok Shop creators indexed with 90+ data points each, refreshed around the clock. We recruit from data, not DMs.
2M+ creators indexed Tool / 02The Scripting Engine
IQ watches winning videos, decodes why they convert, and arms every new creator with ready-to-shoot scripts in minutes.
Winners → scripts, at scale Tool / 03Live HQ
Every livestream graded minute-by-minute — 20+ KPIs plus a full transcript analysis that makes the next live sharper.
Every live, gradedAll of it lives in HQ, the platform we built to run every brand. Plus Formula, the app we give every creator in the network — scripts in their voice, products to push, and fast payouts.
One roof, six crafts.
organized by what gets done, not by titlesCreator Operations
Recruiting, vetting, seeding logistics and payouts — the machine that keeps 500+ samples and 1,500+ videos moving every month.
Live Production
Set design, hosting, pins and show-calling from our in-house studio. Television discipline at TikTok speed.
Media Buying
GMV Max, Spark Ads and Meta, managed daily — creatives rotated, losers cut, winners scaled before they fatigue.
Engineering
The team behind the database, the scripting engine, Live HQ and Formula — shipping the tools the rest of the company runs on.
Community Management
The daily heartbeat of every brand pod — coaching creators, running challenges and making sure winners stay.
Brand Strategy
Scope, benchmark, reco — the operators who map each brand's custom mix and own the number at the end of the month.

Earned the way we like it: early, obsessed and accountable. HQ and studio under one roof in North County San Diego.
Early. Obsessed. Accountable.
Book a discovery call — scope, review, benchmark, reco. You'll leave with a plan either way.
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