Affiliates aren't a channel. They're an army.
Most agencies treat affiliates like a list of DMs. We build standing armies — recruited from data, armed with scripts, paid fast enough to stay loyal.
This is what an army looks like
One number we're accountable to — every tier, every video, every live rolls up here.
We think about affiliates differently.
three beliefs run the whole engineVolume is a strategy
The algorithm rewards brands that flood it. A few posts a week is invisible — 1,500 videos a month is a presence the feed can't ignore.
1,500+ videos / monthCreators are customers
Creators who earn, stay. We pay fast, coach hard and celebrate wins — because a creator who leaves takes their audience with them.
Retention nobody else hasWinners compound
Every video is data. Winners become scripts, scripts arm new creators, and the whole machine gets smarter every single month.
Rinse & repeat
Creator discovery, powered by intelligence.The Creators pillar · 2M+ index + AI search
Belief is cheap. Here's the machine that runs it — starting with who we recruit.
We don't cold-DM and pray.
Our proprietary creator database indexes 2M+ TikTok Shop creators — refreshed around the clock. Before we ship a single sample, we already know who converts in your category.
- GMV + velocity filters — recruit proven sellers, not follower counts
- Category lookalikes of your best performers
- 90+ data points per creator — engagement, AOV, content quality, risk
- CRM-backed outreach at a scale DMs can't touch
The database, by the numbers
live & growingOnce we know who — the tiers decide how they're deployed.
A custom affiliate approach.
Affiliate placement
We tap our relationships with the largest creators on the platform. Instant brand sales — and a signal to every creator below that your product prints money.
Retainer creators
Mid-tier creators on monthly retainers — consistent, quality video output that feeds the algorithm exactly what it wants, week after week.
Evergreen creators
Always-on recruiting. New creators tapped, sampled and excited every single month — the pipeline that keeps the army growing.
Three tiers firing at once means content floods in — and volume becomes data.
The volume machine.
repeat
1,500 videos produce something more valuable than views: data on exactly what sells.
The scripting engine.
Winners in, ready-to-shoot scripts out.
Proprietary software we built in-house — it finds your winning videos at scale and turns them into scripts, matched to your product.IQ watches the reference video and writes a script for your product, matching its style. Takes ~1–3 min.
📈 Why this video works
🎣 Hook ideas
Built by us, for exactly this. Winners identified at scale › scripts out in minutes.
Sharper scripts arm every new recruit. And the creators who win need a reason to stay.
Winners get a home.
A private pod for your brand.
The creators who perform don't stay strangers — they move into your brand's own private pod, managed by us, where they get trained, hyped and paid.
- Monthly GMV challenges with cash rewards — post more, earn more
- Giveaways that keep creators and their audiences hyped
- Scripts, hooks and coaching from dedicated community managers
- Fast payouts and family energy — the retention nobody else has
We arm every creator to earn more.
formula + the meta bridge
Scripts in their voice. Payouts on time.
Every creator in your pod gets Formula — our app that writes hooks and scripts in their own voice, and pays them fast. Creators who are equipped and paid post more and stay longer.
- Hooks and scripts written in the creator's voice
- Creator compensation and fast payouts, handled
- The creator moat — the reason the army stays yours
Meta Affiliates · your army, on MetaCross-indexed to Meta. Commissions on every post.
The creators we recruit for TikTok Shop don't stop at TikTok. We cross-index them to Instagram and Facebook, they post, and we run Partnership Ads behind the winners — so one army sells on two platforms and earns commission on every sale.
See the Meta bridge
Brands feel it in the GMV.
They treated our creators like customers, not a mailing list — and the retention showed up in the GMV.Supplement brand · $25.8M engine
The creator growth flywheel.
A compounding system that attracts creators, activates content, scales performance, and builds a lasting brand community.
Compelling creator offer
We craft an irresistible offer that motivates creators to join and collaborate with your brand.
Paid & organic product seeding
Creators receive scripts, products, and links to produce high-quality, authentic review content.
Paid ads & affiliate scale
Top creators are activated through paid ads and affiliate recruitment to maximize GMV.
Creative refinement
We continuously refine and amplify the highest-performing creator videos for better results.
Creator community
A strong creator community is built around your brand to drive long-term engagement and growth.
Recruit › deploy › flood › refine › retain. Then we do it again.
Straight answers.
What is a TikTok Shop affiliate program?
Creators get a commission for every sale their videos and lives drive through your shop. A managed program recruits the right creators, ships samples, briefs them with scripts and pays them fast so they keep posting.
How many creators does a brand need?
Enough to post every day. For most brands that is 30 to 100 active affiliates plus a handful on retainer, refreshed monthly from a database of over two million creators.
How do you pick creators?
By category fit and conversion history, not follower count. We look at what a creator has actually sold, the audience match, and whether they post consistently.
How fast do affiliate sales start?
First orders usually land within two to four weeks of samples shipping. Retainers and lives compound from there.
Go deeper.
Build your affiliate army.
Book a discovery call — we'll pull your category from the database and show you exactly who we'd recruit first.
Build my army