
+292%
GMV into peak
+295%orders — 708 to 2,799
89.7%creator share of GMV — grew as the shop quadrupled
$23.9Ktop 2 bundles, final week of Dec — ~40% of the month
$15K in GMV, no creator engine and the busy season approaching. We built one, timed to December.
What happened
The play.
problem → play → proofThe problem
$15K in GMV, no creator engine, and the busy season approaching.
The play
We built one, timed to peak with December: winning bundles, TAP recruiting, free-sample distribution, a WhatsApp creator community and cash-incentive content challenges that kept creators posting through the holidays.
Monthly GMV$15.3K → $59.8K · December 2025
On set & in the feed
The receipts.
tap to open
@annalisa
@kadin
@luz
@madison
@skylar
your brand next
Your brand next.
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