$0 → $45K
first three weeks
220videos posted in month one
21live streams in month one
217orders from a standing start
A brand-new product launched exclusively on TikTok Shop. Zero audience, competitive category. Day one to $45K in three weeks.
What happened
The play.
problem → play → proofThe problem
A brand-new product launched exclusively on TikTok Shop. Zero audience, competitive category.
The play
Sampling got it into creators' hands; challenges got them posting. Creators drove 90.8% of all launch revenue — the engine proved itself in three weeks, accelerating, not flat.
GMV · first three weeksDay one to $45K
90.8% of launch revenue driven by creators
On set & in the feed
The receipts.
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Studio product shoot
Creator content
Creator content
your brand next
Your brand next.
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