Creators · Meta affiliates

Your TikTok army, deployed on Meta.

The affiliates already selling for you on TikTok Shop don't stop there. We cross-index them to Instagram and Facebook — collab posts, Reels and partnership ads that turn one army into two feeds. They get paid on every sale. You watch it happen live.

Meta Business Partners TikTok Shop Partner
From FYP to feed

Same creators. New feeds.

The content that already sold on TikTok shows up as collab posts on your brand's Instagram grid, as Reels from the creator's own handle, and as whitelisted partnership ads on Facebook.

yourbrand ✕ janine.zowPaid partnership
Collab post
yourbrand the greens that started it all — shop the link in bio
karijunesimpsonReels · Original audio
Reel
karijunesimpson okay but this actually works…
Cakes BodySponsored · with creator partner
Partnership ad
cakesbody.com · Shop now
How creators get paid

Two ways to earn. Both automatic.

every sale and every dollar of spend is tracked back to the creator
Model 01 · Shopify sales

Commission on every sale they drive

Each creator gets their own tracked link and code. When their collab post or Reel sends a buyer to your Shopify store, the sale is attributed to them and they earn a commission on it — the same way they already earn on TikTok Shop.

Attributed per sale
HQ store connection — read-only access to sales, orders, GMV and affiliate creator performance
Read-only store connection · sales, orders, GMV and creator attribution — we never touch your shop
Model 02 · Ad spend

A share of the spend behind their content

When a creator's post wins, we whitelist it into a Partnership Ad and put budget behind it. The creator earns a share of the ad spend we run on their content — so the harder we scale their winner, the more they make. Usage rights are locked in up front, so scaling is never blocked.

Paid on spend

Creators earn whichever way the sale happens — organic or paid — so they keep posting. Retention nobody else has.

The system

Source. Seed. Post. Promote.

Phase / 01

Source

Creators pulled from the 2M+ index and recruited into commission structures that reward output, not follower counts.

Performance-paid
Phase / 02

Seed

Product in hands fast. Briefs built from what already converts on TikTok — hooks and angles arrive pre-validated.

Pre-validated angles
Phase / 03

Post

Reels and feed content lands monthly. Cash challenges and community keep creators posting instead of ghosting.

Monthly cadence
Phase / 04

Promote

Winning posts get whitelisted into partnership ads. Usage rights handled up front, so scaling is never blocked.

Whitelisted ads
Organic to paid

Winners get promoted.

Every creator post is a creative test you didn't pay production for. We rank them by hook rate, hold rate and conversion — the top slice becomes your paid library.

  • Partnership ads run from the creator's handle — native, not produced
  • Losers cost you nothing; winners scale with budget behind them
  • Content library compounds month over month
  • Whitelisting and usage rights locked in the agreement, day one

Creator content › paid pipeline

monthly flow
Posts120
Tested64
Scaled22
Heroes8
Organic posts tested, ranked and whitelisted into ads
Your dashboard · HQ

Every sale, every dollar, every creator — in realtime.

You don't wait for a monthly report. HQ shows your weekly goals against GMV and creator ROAS, every paid video owed and paid, and samples in flight — as it happens. These are real screens from HQ.

no spreadsheets. no "we'll send that over."
HQ Control Center — weekly goals for videos posted, GMV, creator ROAS and samples accepted
Control Center · GMV, creator ROAS, videos and samples — per brand, every week
HQ team playbook — check GMV Max ROAS daily, pay every delivered paid video on Friday
The playbook · GMV Max checked every morning, every delivered video paid on Friday
HQ paid deals — what each creator is owed per video, paid from Creator payouts
Paid deals · what each creator is owed, per video — paid straight from HQ
You see

Sales & spend, live

Revenue, ROAS and creator cost in one view, updating as orders land.

Creators see

Their earnings, live

Every creator can watch their own commissions and spend-share accrue — through Formula.

We handle

Payouts, on time

Attribution, reconciliation and creator payouts run through HQ. You never chase an invoice.

creators on every platform

Point the engine at Meta.

Book a call — we'll map your category, your creator pool and your first 90 days on Instagram and Facebook.

Book a discovery call