+1,136%
GMV
312videos posted / month — up from 9
81live streams / month — up from 10
10daily creators posting — up from 1
Inactive for a full year with one creator posting a day. Relaunched with niche fishing-community affiliates and bundles scaled to a 5× ROAS.
What happened
The play.
problem → play → proofThe problem
A dormant shop, inactive for a full year, one creator posting per day.
The play
Relaunched with niche fishing-community affiliates and scaled winning bundles to a 5× ROAS. Videos went 9 → 312/month, lives 10 → 81, creator-attributed GMV $173 → $13.7K — and organic Shop tab + search grew 33.4% alongside.
Affiliate share of shop revenue8.3% → 58.3% in two months
From under a tenth of revenue to the majority of it · total GMV $2,074 → $25,641
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