/* ============================================================
   INFLUENCEISH — Social Commerce Agency design tokens
   Source of truth: brand/INFLUENCEISH_REBUILD.md
   Replaces the old dark "Control Room" system.
   ============================================================ */

:root {
  /* ---- palette ---- */
  --coral:    #fe2c55;   /* primary — must keep */
  --ish-pink: #f6d9dc;   /* canvas */
  --ink:      #14080b;
  --butter:   #ffd84d;
  --cobalt:   #2f5bff;
  --lime:     #c6ff3d;   /* wins / results ONLY — never a background */
  --white:    #ffffff;

  /* ---- pillar colors ---- */
  --content:  var(--butter);
  --creators: var(--coral);
  --live:     var(--ish-pink);
  --amplify:  var(--cobalt);

  /* ---- surfaces / text ---- */
  --canvas:   var(--ish-pink);
  --paper:    var(--white);
  --text:     var(--ink);
  --text-soft:#5a4a4d;

  /* ---- type ---- */
  --font-display: 'Bricolage Grotesque', system-ui, sans-serif;
  --font-body:    'Bricolage Grotesque', system-ui, sans-serif;
  --font-hand:    'Shantell Sans', 'Comic Sans MS', cursive;
  --font-mono:    'IBM Plex Mono', ui-monospace, monospace;

  /* ---- blocks (hard, printed look — no blur) ---- */
  --outline-w: 4px;
  --outline:   var(--outline-w) solid var(--ink);
  --radius:    18px;          /* within the 14–28px range */
  --radius-sm: 14px;
  --radius-lg: 26px;
  --shadow:    8px 8px 0 var(--ink);
  --shadow-sm: 6px 6px 0 var(--ink);
  --shadow-lg: 10px 10px 0 var(--ink);

  /* ---- motion ---- */
  --press-ease: cubic-bezier(.22, 1, .36, 1);
  --press-dur:  200ms;
}

/* ============ base ============ */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--canvas);
  color: var(--text);
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; }

/* ============ type scale ============ */
.display, h1, h2, h3 {
  font-family: var(--font-display);
  font-weight: 800;
  letter-spacing: -0.05em;
  line-height: 0.98;
  text-transform: none;          /* sentence case — never ALL CAPS */
  margin: 0;
}
h1, .t-hero   { font-size: clamp(40px, 7vw, 92px); }
h2, .t-head   { font-size: clamp(30px, 4.6vw, 58px); }
h3, .t-sub    { font-size: clamp(22px, 2.8vw, 32px); }
/* one coral accent phrase per headline */
.accent { color: var(--coral); }

/* handwritten aside — one per section, tilted */
.hand {
  font-family: var(--font-hand);
  font-weight: 700;
  display: inline-block;
  transform: rotate(-2deg);
  color: var(--ink);
  line-height: 1.1;
}

/* mono labels / eyebrows */
.label, .eyebrow {
  font-family: var(--font-mono);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  font-size: 12px;
  color: var(--ink);
}

p { margin: 0 0 1rem; }
.lead { font-size: clamp(18px, 2.2vw, 22px); line-height: 1.5; max-width: 60ch; }

/* ============ blocks / cards ============ */
.block {
  background: var(--paper);
  border: var(--outline);
  border-radius: var(--radius);
  box-shadow: var(--shadow);
}
.block--sm { border-radius: var(--radius-sm); box-shadow: var(--shadow-sm); }
.block--lg { border-radius: var(--radius-lg); box-shadow: var(--shadow-lg); }

/* ============ buttons (press INTO the shadow on hover) ============ */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 16px;
  letter-spacing: -0.01em;
  text-decoration: none;
  cursor: pointer;
  padding: 14px 24px;
  border: var(--outline);
  border-radius: 999px;
  background: var(--coral);
  color: var(--white);
  box-shadow: var(--shadow-sm);
  transition: transform var(--press-dur) var(--press-ease),
              box-shadow var(--press-dur) var(--press-ease);
}
.btn:hover, .btn:focus-visible {
  transform: translate(3px, 3px);
  box-shadow: 3px 3px 0 var(--ink);
  outline: none;
}
.btn:active { transform: translate(6px, 6px); box-shadow: 0 0 0 var(--ink); }
.btn--ink    { background: var(--ink);    color: var(--white); }
.btn--butter { background: var(--butter); color: var(--ink); }
.btn--cobalt { background: var(--cobalt); color: var(--white); }
.btn--ghost  { background: var(--paper);  color: var(--ink); }
.btn--sm { padding: 10px 18px; font-size: 14px; }

/* chips / tags */
.chip {
  display: inline-flex; align-items: center; gap: 7px;
  font-family: var(--font-mono); font-weight: 600; font-size: 12px;
  text-transform: uppercase; letter-spacing: .1em;
  padding: 7px 13px; border: 3px solid var(--ink); border-radius: 999px;
  background: var(--paper); color: var(--ink);
}
.chip--lime { background: var(--lime); }   /* wins/results only */

/* ============ pillar accents ============ */
.pillar-content  { --pillar: var(--content); }
.pillar-creators { --pillar: var(--creators); }
.pillar-live     { --pillar: var(--live); }
.pillar-amplify  { --pillar: var(--amplify); }
.pillar-tab {
  background: var(--pillar, var(--coral));
  color: var(--ink);
  border: var(--outline);
  border-radius: var(--radius);
  box-shadow: var(--shadow);
}

/* ============ stickers (flat cartoon, white die-cut edge, tilted) ============ */
.sticker {
  display: inline-block;
  border: 6px solid var(--white);
  border-radius: var(--radius-sm);
  box-shadow: var(--shadow-sm);
  background: var(--white);
  transform: rotate(-4deg);
  overflow: hidden;
}
.sticker img { display: block; }
.sticker.tilt-r { transform: rotate(4deg); }
.sticker.tilt-r2 { transform: rotate(6deg); }
.sticker.tilt-l2 { transform: rotate(-6deg); }

/* ============ layout helpers ============ */
.wrap { width: min(1680px, 94vw); margin-inline: auto; }
.section { padding: clamp(48px, 8vw, 96px) 0; }

/* ============ motion preference ============ */
@media (prefers-reduced-motion: reduce) {
  * { animation-duration: .001ms !important; animation-iteration-count: 1 !important;
      transition-duration: .001ms !important; scroll-behavior: auto !important; }
}

/* ============================================================
   COMPONENTS — shared across the rebuilt pages
   ============================================================ */
.route-tag{display:inline-block;font-family:var(--font-mono);font-weight:600;letter-spacing:.14em;text-transform:uppercase;font-size:11px;background:var(--ink);color:#fff;padding:6px 12px;border-radius:999px}
.todo{display:inline-block;font-family:var(--font-mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;background:#fff;border:3px dashed var(--coral);color:var(--coral);border-radius:10px;padding:6px 10px;margin-top:12px}

/* header */
.site-head{position:sticky;top:12px;z-index:40;margin:14px auto 0;width:min(1120px,92vw)}
.site-head .bar{padding:11px 16px;display:flex;align-items:center;gap:16px}
.brand{display:flex;align-items:center;gap:9px;text-decoration:none;flex:0 0 auto}
.brand img{height:24px;display:block}
.brand .desc{font-family:var(--font-mono);font-size:9px;letter-spacing:.14em;text-transform:uppercase;color:#7a6a6d;max-width:88px;line-height:1.25}
.site-nav{display:flex;gap:15px;flex-wrap:wrap}
.site-nav a{font-family:var(--font-display);font-weight:600;font-size:15px;text-decoration:none;color:var(--ink);display:inline-flex;align-items:center;gap:6px;border-bottom:3px solid transparent;padding-bottom:1px}
.site-nav a:hover,.site-nav a[aria-current="page"]{border-bottom-color:var(--coral)}
.site-nav a .dot{width:9px;height:9px;border-radius:50%;border:2px solid var(--ink)}
.dot.content{background:var(--butter)}.dot.creators{background:var(--coral)}.dot.live{background:var(--ish-pink)}.dot.amplify{background:var(--cobalt)}
.head-end{margin-left:auto;display:flex;align-items:center;gap:10px;flex:0 0 auto}
.head-end .lnk{font-weight:600;font-size:14px;text-decoration:none;color:var(--ink)}
.burger{display:none;width:30px;height:20px;flex-direction:column;justify-content:space-between;background:none;border:0;cursor:pointer;padding:0}
.burger i{height:3px;background:var(--ink);border-radius:2px}
.mobile-menu{display:none}
@media(max-width:940px){
  .site-nav,.head-end .lnk,.head-end .btn-formula{display:none}
  .burger{display:flex}
  .mobile-menu{display:block;margin:10px auto 0;width:min(1120px,92vw);padding:14px}
  .mobile-menu[hidden]{display:none}
  .mobile-menu a{display:flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:700;font-size:22px;text-decoration:none;color:var(--ink);padding:10px 12px;border-radius:12px}
  .mobile-menu a .dot{width:12px;height:12px;border-radius:50%;border:2px solid var(--ink)}
  .mobile-menu .divide{height:3px;background:var(--ink);opacity:.12;margin:8px 12px}
  .mobile-menu .mcta{display:grid;gap:10px;padding:10px 12px 0}
}

/* hero (home) */
.hero{padding:34px 0 6px}
.hero .grid{display:grid;grid-template-columns:1.1fr .9fr;gap:34px;align-items:center}
.hero h1{font-size:clamp(44px,7.4vw,92px)}
.hero .lead{font-size:clamp(17px,2vw,21px);max-width:48ch;margin:18px 0 8px;color:#2a1a1d}
.hero .plat{font-family:var(--font-mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:#7a6a6d;margin:6px 0 0}
.hero .acts{display:flex;gap:14px;flex-wrap:wrap;margin:22px 0 16px}
.hero .proof{display:flex;gap:10px;flex-wrap:wrap}
.hero-media{position:relative}
.hero-media .ph{border:var(--outline);border-radius:22px;box-shadow:var(--shadow-lg);overflow:hidden}
.hero-media .ph img{width:100%;height:100%;object-fit:cover;aspect-ratio:4/5}
.hero-media .ish{position:absolute;left:-24px;bottom:-24px;width:120px;border:6px solid #fff;border-radius:16px;box-shadow:var(--shadow-sm);transform:rotate(-6deg);overflow:hidden}
.hero-media .note{position:absolute;right:-10px;top:-18px;background:var(--butter);border:3px solid var(--ink);border-radius:12px;box-shadow:4px 4px 0 var(--ink);padding:8px 12px;transform:rotate(3deg)}
.hero-media .note .hand{font-size:18px}

/* section heads */
.shead{display:flex;align-items:baseline;gap:14px;flex-wrap:wrap;margin-bottom:10px}
.shead h2{font-size:clamp(28px,4.6vw,52px)}
.enter{font-family:var(--font-hand);font-weight:700;transform:rotate(-2deg);font-size:22px;display:inline-block}

/* pillar cards (home) */
.pill-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:22px}
.pcard{position:relative;border:var(--outline);border-radius:var(--radius);box-shadow:var(--shadow);padding:22px;overflow:hidden;min-height:250px;text-decoration:none;color:inherit}
.pcard .label{opacity:.85}.pcard h3{font-size:28px;margin:10px 0 8px;max-width:12ch}
.pcard p{font-size:14.5px;margin:0;max-width:34ch}
.pcard .go{display:inline-flex;align-items:center;gap:6px;font-weight:700;font-size:14px;margin-top:14px;border-bottom:3px solid var(--ink)}
.pcard .st{position:absolute;right:-10px;bottom:-12px;width:132px;border:6px solid #fff;border-radius:14px;box-shadow:var(--shadow-sm);transform:rotate(5deg);overflow:hidden}
.c-content{background:var(--butter);color:var(--ink)}.c-creators{background:var(--coral);color:#fff}
.c-live{background:var(--ish-pink);color:var(--ink)}.c-amplify{background:var(--cobalt);color:#fff}
.c-creators .label,.c-amplify .label{color:#fff}.c-creators .go,.c-amplify .go{border-color:#fff}
@media(max-width:760px){.hero .grid,.pill-grid{grid-template-columns:1fr}}

/* pillar page hero */
.phero{border:var(--outline);border-radius:26px;box-shadow:var(--shadow-lg);padding:38px 32px;margin-top:18px}
.p-content .phero{background:var(--butter)}.p-creators .phero{background:var(--coral);color:#fff}
.p-live .phero{background:var(--ish-pink)}.p-amplify .phero{background:var(--cobalt);color:#fff}
.phero .pgrid{display:grid;grid-template-columns:1.2fr .8fr;gap:28px;align-items:center}
.phero h1{font-size:clamp(40px,6.6vw,80px)}.phero .lead{font-size:clamp(17px,2vw,21px);max-width:46ch;margin:16px 0 0}
.phero .acts{display:flex;gap:14px;flex-wrap:wrap;margin-top:22px}
.pchar{display:flex;justify-content:center}.pchar .st{width:min(260px,60vw);border:7px solid #fff;border-radius:18px;box-shadow:var(--shadow);transform:rotate(5deg);overflow:hidden}
@media(max-width:760px){.phero .pgrid{grid-template-columns:1fr}}

/* capability chips */
.caps{display:flex;gap:12px;flex-wrap:wrap}
.cap{display:inline-flex;align-items:center;font-family:var(--font-display);font-weight:700;font-size:16px;padding:14px 20px;border:var(--outline);border-radius:14px;background:#fff;box-shadow:var(--shadow-sm)}
.adv{padding:26px}
.wins{display:flex;gap:10px;flex-wrap:wrap;margin-top:16px}

/* flywheel */
.fly{display:flex;flex-wrap:wrap;gap:10px;align-items:center;margin-top:18px}
.fly .node{display:inline-flex;align-items:center;gap:8px;background:#fff;border:var(--outline);border-radius:999px;box-shadow:var(--shadow-sm);padding:12px 18px;font-weight:800;font-size:17px}
.fly .node .dot{width:11px;height:11px;border-radius:50%;border:2px solid var(--ink)}
.fly .arw{font-weight:800;color:var(--coral);font-size:22px}
.fly .repeat{background:var(--lime)}

/* ways to work */
.ways{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:28px}
.way{display:flex;flex-direction:column;gap:10px;background:#fff;border:var(--outline);border-radius:16px;box-shadow:var(--shadow);padding:22px;font-family:var(--font-display);font-weight:700;font-size:15.5px;line-height:1.35;color:var(--ink)}
.way b{font-weight:800;font-size:30px;color:var(--coral);line-height:1;letter-spacing:-.02em}
.way h3{font-size:22px;margin:0 0 6px}.way p{font-size:14px;margin:0}
@media(max-width:900px){.ways{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.ways{grid-template-columns:1fr}}

/* consistent section intro + carded rhythm */
.section>h2{margin:2px 0 10px;max-width:22ch}
.lede{max-width:62ch;margin:0;color:#2a1a1d;font-size:clamp(16px,1.5vw,18px);line-height:1.55}
.panel{background:#fff;border:var(--outline);border-radius:22px;box-shadow:var(--shadow);padding:clamp(24px,3vw,36px);margin-top:26px}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:20px}
.stat{padding:18px 16px}.stat .v{font-size:clamp(30px,4vw,46px);font-weight:800;letter-spacing:-.03em;line-height:1;font-family:var(--font-display)}
.stat .k{font-family:var(--font-mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:#7a6a6d;margin-top:8px}
@media(max-width:760px){.stats{grid-template-columns:1fr 1fr}}

/* ===== wide pillar blocks (homepage) ===== */
.pblocks{margin-top:26px}
.pblock{width:100vw;margin-left:calc(50% - 50vw);padding:clamp(40px,5.5vw,78px) 0;border-top:var(--outline);color:var(--pc-text,#fff)}
.pblock:last-child{border-bottom:var(--outline)}
.pblock>.wrap{display:grid;gap:clamp(22px,3vw,34px)}
.pb--creators{background:var(--coral);--pc-text:#fff;--pc-accent:var(--coral)}
.pb--content{background:var(--butter);--pc-text:var(--ink);--pc-accent:var(--coral)}
.pb--live{background:var(--ish-pink);--pc-text:var(--ink);--pc-accent:var(--coral)}
.pb--amplify{background:var(--cobalt);--pc-text:#fff;--pc-accent:var(--cobalt)}
.pb-head{display:grid;grid-template-columns:auto 1fr auto;align-items:end;gap:clamp(14px,2.2vw,30px)}
.pb-no{font-family:var(--font-display);font-weight:800;font-size:clamp(66px,9vw,124px);line-height:.78;letter-spacing:-.04em;-webkit-text-stroke:3px var(--pc-text,#fff);text-stroke:3px var(--pc-text,#fff);color:transparent;opacity:.55}
.pb-ht{min-width:0}
.pb-head .label{color:currentColor;opacity:.85}
.pb-title{font-family:var(--font-display);font-weight:800;font-size:clamp(32px,5vw,64px);line-height:.98;letter-spacing:-.02em;margin:8px 0 10px;text-transform:uppercase}
.pb-lede{max-width:54ch;font-size:clamp(15px,1.5vw,18px);line-height:1.5;opacity:.92;margin:0}
.pb-cta{align-self:end;white-space:nowrap}
.pb-row{display:grid;grid-template-columns:repeat(3,1fr) minmax(150px,.7fr);gap:16px;align-items:stretch}
.pb-item{background:#fff;color:var(--ink);border:var(--outline);border-radius:16px;box-shadow:var(--shadow);padding:20px}
.pb-item .pb-k{font-family:var(--font-mono);font-weight:600;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--pc-accent)}
.pb-item b{display:block;font-family:var(--font-display);font-weight:800;font-size:20px;line-height:1.1;margin:9px 0 7px}
.pb-item p{font-size:13.5px;line-height:1.45;margin:0;color:#2a1a1d}
.pb-stat{background:var(--ink);color:#fff;border:var(--outline);border-radius:16px;box-shadow:var(--shadow);padding:20px;display:flex;flex-direction:column;justify-content:center}
.pb-stat b{font-family:var(--font-display);font-weight:800;font-size:clamp(30px,3.2vw,46px);line-height:.95;letter-spacing:-.02em}
.pb-stat span{font-family:var(--font-mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;opacity:.82;margin-top:7px}
.pb-foot{display:flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:600;font-size:clamp(15px,1.5vw,19px)}
.pb-foot b{font-weight:800}
.pb-foot::before{content:"\2193";font-weight:800;opacity:.8}
@media(max-width:900px){.pb-head{grid-template-columns:auto 1fr;grid-template-areas:"no ht" "cta cta"}.pb-no{grid-area:no}.pb-ht{grid-area:ht}.pb-cta{grid-area:cta;justify-self:start}.pb-row{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.pb-no{font-size:66px}.pb-row{grid-template-columns:1fr}}

/* cta band */
.ctaband{margin:30px auto;padding:40px 28px;text-align:center;background:var(--coral);color:#fff;border:var(--outline);border-radius:26px;box-shadow:var(--shadow-lg)}
.ctaband.ink{background:var(--ink);box-shadow:10px 10px 0 var(--coral)}
.ctaband h2{font-size:clamp(28px,5vw,56px);margin-top:8px}.ctaband .btn{margin-top:18px;background:#fff;color:var(--ink)}
.ctaband .label{color:#fff;opacity:.9}
.btnrow{margin-top:18px}
.daywall-intro{padding-bottom:clamp(20px,3vw,32px)}

/* footer */
.site-foot{border-top:var(--outline-w) solid var(--ink);margin-top:20px;padding:36px 0 56px}
.site-foot .cols{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:26px}
.site-foot h4{font-family:var(--font-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:#7a6a6d;margin:0 0 10px}
.site-foot a{display:block;text-decoration:none;color:var(--ink);font-weight:600;padding:3px 0}
.site-foot .blurb{color:#5a4a4d;font-size:14px;max-width:34ch;margin:10px 0 0}
.site-foot .legal{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:28px;font-family:var(--font-mono);font-size:12px;color:#7a6a6d}
@media(max-width:760px){.site-foot .cols{grid-template-columns:1fr 1fr}}

/* ============ video tiles + lightbox ============ */
.vgrid{display:grid;grid-template-columns:repeat(auto-fill,minmax(180px,1fr));gap:16px;margin-top:20px}
.vgrid--feature{grid-template-columns:repeat(auto-fit,minmax(300px,1fr))}
.vgrid--feature .vtile{aspect-ratio:16/9}
.vtile{position:relative;aspect-ratio:9/16;border:var(--outline);border-radius:16px;box-shadow:var(--shadow-sm);overflow:hidden;background:#000;cursor:pointer;padding:0;display:block;transition:transform .2s var(--press-ease),box-shadow .2s var(--press-ease)}
.vtile:hover{transform:translate(3px,3px);box-shadow:3px 3px 0 var(--ink)}
.vtile img.poster,.vtile video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.vtile video{opacity:0;transition:opacity .3s}.vtile.playing video{opacity:1}
.vtile .vplay{position:absolute;left:12px;top:12px;width:32px;height:32px;border-radius:50%;background:var(--coral);border:3px solid var(--ink);display:grid;place-items:center;z-index:2}
.vtile .vplay::after{content:'';border-left:10px solid #fff;border-top:6px solid transparent;border-bottom:6px solid transparent;margin-left:3px}
.vlab{position:absolute;left:10px;bottom:10px;z-index:3;font-family:var(--font-mono);font-weight:600;font-size:10px;letter-spacing:.06em;text-transform:uppercase;background:var(--ink);color:#fff;padding:5px 9px;border-radius:8px}
.mq{overflow:hidden;position:relative;-webkit-mask:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent);mask:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent);margin-top:18px}
.mq-track{display:flex;gap:12px;width:max-content;animation:mqscroll 80s linear infinite}
.mq:hover .mq-track{animation-play-state:paused}
@keyframes mqscroll{to{transform:translateX(-50%)}}
.mtile{position:relative;flex:0 0 auto;width:150px;aspect-ratio:9/16;border:3px solid var(--ink);border-radius:12px;box-shadow:4px 4px 0 var(--ink);overflow:hidden;background:#000;cursor:pointer;padding:0}
.mtile img{width:100%;height:100%;object-fit:cover;display:block}
.ishlb{position:fixed;inset:0;z-index:100;background:rgba(20,8,11,.86);display:flex;align-items:center;justify-content:center;padding:4vw}
.ishlb[hidden]{display:none}
.ishlb-stage{width:min(420px,92vw);aspect-ratio:9/16;border:var(--outline);border-radius:18px;overflow:hidden;background:#000;box-shadow:10px 10px 0 var(--coral)}
.ishlb-stage:has(iframe){width:min(880px,94vw);aspect-ratio:16/9}
.ishlb-x{position:absolute;top:18px;right:20px;width:46px;height:46px;border-radius:50%;background:#fff;border:var(--outline);box-shadow:4px 4px 0 var(--ink);font-size:24px;cursor:pointer;line-height:1}
@media(max-width:760px){.vgrid{grid-template-columns:1fr 1fr}}

/* ============ pricing tiers ============ */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:20px}
.tier{border:var(--outline);border-radius:18px;box-shadow:var(--shadow);background:#fff;padding:24px;display:flex;flex-direction:column}
.tier.pop{background:var(--butter)}
.tier .vids{font-family:var(--font-mono);font-weight:600;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:#7a6a6d}
.tier .price{font-family:var(--font-display);font-weight:800;font-size:40px;letter-spacing:-.03em;line-height:1;margin:8px 0 2px}.tier .price span{font-size:16px;color:#7a6a6d}
.tier .per{font-family:var(--font-mono);font-size:12px;color:var(--coral);margin-bottom:16px}
.tier ul{list-style:none;padding:0;margin:0 0 20px;display:grid;gap:10px}.tier li{font-size:14.5px;padding-left:22px;position:relative}
.tier li::before{content:"\2713";position:absolute;left:0;color:var(--coral);font-weight:800}
.tier .btn{margin-top:auto;justify-content:center}
@media(max-width:760px){.tiers{grid-template-columns:1fr}}

/* ============ process steps + compare ============ */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:20px}
.step{border:var(--outline);border-radius:16px;box-shadow:var(--shadow-sm);background:#fff;padding:18px}
.step .n{font-family:var(--font-mono);font-size:12px;color:var(--coral)}.step h3{font-size:20px;margin:6px 0}.step p{font-size:13.5px;margin:0}
.compare{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:20px}
.compare .col{border:var(--outline);border-radius:16px;box-shadow:var(--shadow-sm);padding:20px}
.compare .bad{background:#fff}.compare .good{background:var(--lime)}
.compare h3{font-size:20px;margin:0 0 10px}.compare ul{margin:0;padding-left:18px}.compare li{margin:6px 0;font-size:14px}
@media(max-width:760px){.steps{grid-template-columns:1fr 1fr}.compare{grid-template-columns:1fr}}

/* ===== About page: photo strip + departments ===== */
.photo-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.pshot{margin:0;padding:0;overflow:hidden;border-radius:14px;aspect-ratio:4/5}
.pshot img{width:100%;height:100%;object-fit:cover;display:block}
.depts{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:8px}
.dept{padding:22px}
.dept h4{font-family:var(--font-display);font-weight:800;font-size:19px;margin:10px 0 8px;letter-spacing:-.01em}
.dept p{margin:0;color:#2a1a1d;font-size:15px;line-height:1.5}
@media(max-width:900px){.photo-strip{grid-template-columns:repeat(2,1fr)}.depts{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.photo-strip{grid-template-columns:1fr 1fr}.depts{grid-template-columns:1fr}}

/* ===== Contact: booking wizard (new theme) ===== */
.contact-wrap{padding:40px 0 72px}
.contact-grid{display:grid;grid-template-columns:0.9fr 1.1fr;gap:40px;align-items:start}
.contact-aside .tick{list-style:none;padding:0;margin:18px 0}
.contact-aside .tick li{position:relative;padding-left:26px;margin:10px 0;font-size:15px;color:#2a1a1d}
.contact-aside .tick li:before{content:"";position:absolute;left:0;top:6px;width:14px;height:14px;background:var(--lime);border:2px solid var(--ink);border-radius:50%}
.wizcard{padding:28px;min-height:440px;display:flex;flex-direction:column}
.wizhead{display:flex;align-items:center;gap:14px;margin-bottom:20px}
.wcount{font-family:var(--font-mono);font-size:12px;letter-spacing:.12em;color:#6b4a50;white-space:nowrap}
.wtrack{flex:1;height:8px;background:#f0dcdf;border:2px solid var(--ink);border-radius:99px;overflow:hidden}
.wbar{display:block;height:100%;width:33%;background:var(--coral);transition:width .35s cubic-bezier(.22,1,.36,1)}
.wstep{display:none;flex:1}
.wstep.on{display:block;animation:wfade .3s ease}
@keyframes wfade{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
.wq{font-family:var(--font-display);font-weight:800;font-size:26px;letter-spacing:-.02em;margin:0 0 6px}
.wsub{color:#4a2f34;margin:0 0 16px;font-size:15px}
.wlab{display:block;font-family:var(--font-mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:#6b4a50;margin:16px 0 7px}
.wlab .opt{text-transform:none;letter-spacing:0;color:#9a7c82}
.winput{width:100%;padding:13px 15px;font-family:var(--font-display);font-size:16px;color:var(--ink);background:#fff;border:3px solid var(--ink);border-radius:12px;outline:none;transition:box-shadow .15s}
.winput:focus{box-shadow:4px 4px 0 var(--coral)}
.winput::placeholder{color:#b49aa0}
.chipset{display:flex;flex-wrap:wrap;gap:9px}
.chipset button{font-family:var(--font-display);font-weight:600;font-size:14px;padding:9px 15px;background:#fff;border:3px solid var(--ink);border-radius:99px;cursor:pointer;transition:transform .12s,box-shadow .12s,background .12s}
.chipset button:hover{transform:translate(-1px,-1px);box-shadow:3px 3px 0 var(--ink)}
.chipset button.on{background:var(--coral);color:#fff;box-shadow:3px 3px 0 var(--ink)}
.werr{color:#c0122f;font-size:13px;font-weight:600;min-height:18px;margin:12px 0 0}
.daystrip{display:flex;gap:8px;overflow-x:auto;padding-bottom:6px;margin-bottom:14px}
.daystrip button{flex:0 0 auto;font-family:var(--font-mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:#6b4a50;padding:9px 12px;background:#fff;border:2px solid var(--ink);border-radius:10px;cursor:pointer;text-align:center;line-height:1.3}
.daystrip button b{display:block;font-family:var(--font-display);font-size:14px;letter-spacing:0;color:var(--ink);margin-top:3px}
.daystrip button.on{background:var(--ink);color:#fff}
.daystrip button.on b{color:#fff}
.slotgrid{display:grid;grid-template-columns:repeat(auto-fill,minmax(88px,1fr));gap:8px;max-height:200px;overflow-y:auto}
.slotgrid button{font-family:var(--font-display);font-weight:600;font-size:14px;padding:10px 8px;background:#fff;border:2px solid var(--ink);border-radius:10px;cursor:pointer;transition:transform .12s,box-shadow .12s}
.slotgrid button:hover{transform:translate(-1px,-1px);box-shadow:3px 3px 0 var(--ink)}
.slotgrid button.on{background:var(--coral);color:#fff;box-shadow:3px 3px 0 var(--ink)}
.slotsummary{margin-top:14px}
.slotsummary .row{display:flex;justify-content:space-between;gap:12px;padding:8px 0;border-top:2px dashed #e4cacf;font-size:14px}
.slotsummary .row span{color:#6b4a50;font-family:var(--font-mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase}
.slotsummary .row b{text-align:right}
.wdone{display:flex;align-items:center;gap:12px;margin-bottom:4px}
.wcheck{display:grid;place-items:center;width:38px;height:38px;background:var(--lime);border:3px solid var(--ink);border-radius:50%;font-weight:800;font-size:18px;flex:0 0 auto}
.wnav{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-top:22px;padding-top:18px;border-top:3px solid var(--ink)}
.wback{display:none;background:none;border:none;font-family:var(--font-display);font-weight:600;font-size:15px;color:#6b4a50;cursor:pointer;padding:6px 0}
.wback.show{display:inline-block}
.wnav-end{display:flex;align-items:center;gap:14px;margin-left:auto}
.whint{font-family:var(--font-mono);font-size:11px;color:#9a7c82;letter-spacing:.06em}
@media(max-width:860px){.contact-grid{grid-template-columns:1fr;gap:28px}.wq{font-size:22px}.whint{display:none}}

/* ===== Formula page: for-creators banner, terminal, split, price ===== */
.forcreators{display:flex;flex-wrap:wrap;align-items:center;gap:12px;padding:14px 20px;background:var(--butter);margin-top:18px;font-size:14px}
.forcreators a{color:var(--ink);font-weight:700;text-decoration:underline}
.phero--formula .phead{font-size:clamp(64px,13vw,150px);line-height:.9}
.phero--formula .psub{font-family:var(--font-display);font-weight:800;font-size:clamp(22px,4vw,34px);letter-spacing:-.02em;margin:6px 0 14px}
.split{display:grid;grid-template-columns:1fr 1fr;gap:34px;align-items:start}
.termwin{padding:0;overflow:hidden;background:var(--ink)}
.termbar{display:flex;align-items:center;gap:7px;padding:12px 16px;background:#20141a;border-bottom:2px solid #352229}
.termbar i{width:11px;height:11px;border-radius:50%;background:#5a3f46}
.termbar i:first-child{background:var(--coral)}
.termbar span{margin-left:10px;font-family:var(--font-mono);font-size:12px;color:#9a7c82;letter-spacing:.06em}
.termbody{margin:0;padding:20px;font-family:var(--font-mono);font-size:13px;line-height:1.9;color:#f6d9dc;white-space:pre-wrap;word-break:break-word}
.termbody b{color:var(--lime);font-weight:600}
.tier .price{font-family:var(--font-display);font-weight:800;font-size:40px;letter-spacing:-.02em;margin:6px 0 14px}
.tier .price span{font-size:15px;font-weight:600;color:#6b4a50;margin-left:6px}
.tier ul{list-style:none;padding:0;margin:0 0 20px}
.tier ul li{position:relative;padding-left:22px;margin:9px 0;font-size:14px;color:#2a1a1d}
.tier ul li:before{content:"";position:absolute;left:0;top:7px;width:10px;height:10px;background:var(--lime);border:2px solid var(--ink);border-radius:50%}
.tier--hot{background:var(--ish-pink);border-color:var(--coral)}
@media(max-width:860px){.split{grid-template-columns:1fr;gap:24px}}

/* ===== Bucketed dropdown nav ===== */
.nav-drop{position:relative;display:inline-block}
.nav-top{font-family:var(--font-display);font-weight:600;font-size:15px;color:var(--ink);background:none;border:none;cursor:pointer;padding:8px 4px;text-decoration:none;display:inline-flex;align-items:center;gap:5px}
.nav-top .caret{font-size:10px;transition:transform .2s}
.nav-top[aria-current]{color:var(--coral)}
.nav-menu{position:absolute;top:100%;left:0;min-width:210px;background:#fff;border:3px solid var(--ink);border-radius:14px;box-shadow:6px 6px 0 var(--ink);padding:8px;display:none;flex-direction:column;z-index:60}
.nav-drop:hover .nav-menu,.nav-drop:focus-within .nav-menu,.nav-drop.open .nav-menu{display:flex}
.nav-drop:hover .caret{transform:rotate(180deg)}
.nav-menu a{font-family:var(--font-display);font-weight:600;font-size:14px;color:var(--ink);text-decoration:none;padding:9px 12px;border-radius:9px;transition:background .12s}
.nav-menu a:hover{background:var(--ish-pink)}
.m-sec{display:block;margin:6px 0}
.m-h{display:block;font-family:var(--font-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#9a7c82;margin:10px 0 4px}
.m-sec a{padding-left:4px}

/* ===== Reskin components (service pages) ===== */
.sec-lead{font-size:17px;color:#2a1a1d;max-width:60ch;margin:0 0 14px;line-height:1.55}
.sub-h{font-family:var(--font-display);font-weight:800;font-size:22px;letter-spacing:-.01em;margin:26px 0 12px}
.ticklist{list-style:none;padding:0;margin:18px 0;display:grid;grid-template-columns:1fr 1fr;gap:10px 24px}
.ticklist li{position:relative;padding-left:26px;font-size:15px;color:#2a1a1d;line-height:1.5}
.ticklist li:before{content:"";position:absolute;left:0;top:6px;width:14px;height:14px;background:var(--lime);border:2px solid var(--ink);border-radius:50%}
.vwall{display:grid;grid-template-columns:repeat(auto-fill,minmax(150px,1fr));gap:12px;margin:16px 0}
.vtile2{position:relative;aspect-ratio:9/16;border:3px solid var(--ink);border-radius:14px;overflow:hidden;background:var(--ink);cursor:pointer;padding:0}
.vtile2 video{width:100%;height:100%;object-fit:cover;display:block}
.vtile2 .vlab{position:absolute;left:8px;bottom:8px;font-family:var(--font-mono);font-size:11px;color:#fff;background:rgba(20,8,11,.72);padding:3px 8px;border-radius:7px}
.hero-vids .vwall{grid-template-columns:repeat(2,1fr);max-width:340px}
.imgrow{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:14px;margin:16px 0}
.ishot{margin:0;padding:0;overflow:hidden;border-radius:14px}
.ishot img{width:100%;height:100%;object-fit:cover;display:block}
.badgerow{display:flex;flex-wrap:wrap;align-items:center;gap:18px;margin:20px 0 0}
.badgerow img{height:46px;width:auto;display:block}
.avrow{display:flex;flex-wrap:wrap;gap:8px;margin:14px 0}
.avrow img{width:46px;height:46px;border-radius:50%;border:2px solid var(--ink);object-fit:cover}
.brandstrip{display:flex;flex-wrap:wrap;align-items:center;gap:26px;margin:16px 0}
.brandstrip img{height:30px;width:auto;opacity:.85;filter:saturate(0)}
@media(max-width:720px){.ticklist{grid-template-columns:1fr}}

/* ===== Content subscription: network logos block ===== */
.netblock{margin-top:22px}
.netlogos{display:flex;flex-wrap:wrap;align-items:center;gap:30px;margin-top:14px}
.netlogos img{height:30px;width:auto;opacity:.85;filter:saturate(0) brightness(.35)}
@media (prefers-color-scheme:dark){.netlogos img{filter:none}}

/* ===== Higgsfield flywheel (generated art + overlaid clickable buckets) ===== */
.flywheel{position:relative;max-width:640px;margin:22px auto 10px;aspect-ratio:1/1}
.fw-art{width:100%;height:100%;display:block;border-radius:24px}
.fw-node{position:absolute;left:var(--x);top:var(--y);transform:translate(-50%,-50%);
  display:flex;flex-direction:column;align-items:center;gap:1px;text-decoration:none;
  background:#fff;border:3px solid var(--ink);border-radius:12px;padding:7px 12px;
  box-shadow:4px 4px 0 var(--ink);transition:transform .16s cubic-bezier(.22,1,.36,1),box-shadow .16s;min-width:84px}
.fw-node b{font-family:var(--font-display);font-weight:800;font-size:14px;color:var(--ink);letter-spacing:-.01em;line-height:1}
.fw-node i{font-family:var(--font-mono);font-size:9.5px;letter-spacing:.08em;text-transform:uppercase;color:#8a5a63;font-style:normal}
.fw-node:hover{transform:translate(-50%,-50%) translate(2px,2px);box-shadow:1px 1px 0 var(--ink);background:var(--coral)}
.fw-node:hover b{color:#fff}.fw-node:hover i{color:#ffd7dd}
.fw-core{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:38%;aspect-ratio:1/1;border-radius:50%;
  display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;gap:3px;text-decoration:none;
  background:var(--ink);color:#fff;border:3px solid var(--ink);box-shadow:0 0 0 4px var(--ish-pink),6px 6px 0 rgba(20,8,11,.3)}
.fw-core span{font-family:var(--font-display);font-weight:800;font-size:clamp(13px,2.4vw,18px);letter-spacing:-.02em;line-height:1}
.fw-core small{font-family:var(--font-mono);font-size:9px;letter-spacing:.1em;text-transform:uppercase;opacity:.8}
.fw-core:hover{background:var(--coral)}
.fw-rest{text-align:center;font-size:13.5px;color:#4a2f34;max-width:64ch;margin:6px auto 0;line-height:1.9}
.fw-rest a{color:var(--ink);font-weight:700;text-decoration:none;border-bottom:2px solid var(--coral)}
.fw-rest a:hover{color:var(--coral)}
@media (prefers-reduced-motion:no-preference){
  .fw-node{animation:fwfloat 5s ease-in-out infinite}
  .fw-node:nth-child(3){animation-delay:.6s}.fw-node:nth-child(4){animation-delay:1.2s}
  .fw-node:nth-child(5){animation-delay:1.8s}.fw-node:nth-child(6){animation-delay:2.4s}
  .fw-node:nth-child(7){animation-delay:3s}
  @keyframes fwfloat{0%,100%{transform:translate(-50%,-50%)}50%{transform:translate(-50%,calc(-50% - 5px))}}
  .fw-node:hover{animation:none}
}
@media(max-width:560px){.fw-node{padding:5px 8px;min-width:0}.fw-node b{font-size:11px}.fw-node i{display:none}}

/* ===== Full-bleed hero + content lanes (Creator / Live / UGC) ===== */
.hero2{overflow:hidden;padding:26px 0 0}
.hero2-inner{max-width:1120px;padding-bottom:26px}
.hero2-inner h1{font-size:clamp(50px,9vw,116px);line-height:.9;margin:12px 0 16px}
.showcase{border-top:4px solid var(--ink);padding:18px 0 6px;display:flex;flex-direction:column;gap:16px}
.lane{position:relative;overflow:hidden}
.lane-head{display:flex;align-items:center;gap:10px;padding:0 20px 8px}
.lane-tag{font-family:var(--font-mono);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;border:3px solid var(--ink);border-radius:999px;padding:6px 14px;background:#fff;box-shadow:3px 3px 0 var(--ink)}
.lane-tag.creators{background:var(--coral);color:#fff}
.lane-tag.live{background:var(--ish-pink);color:var(--ink)}
.lane-tag.content{background:var(--butter);color:var(--ink)}
.lane-sub{font-family:var(--font-mono);font-size:11px;letter-spacing:.08em;color:#8a5a63}
.lane-track{display:flex;gap:12px;width:max-content;padding:0 20px;animation:lanescroll 70s linear infinite}
.lane.rev .lane-track{animation-direction:reverse}
.lane:hover .lane-track{animation-play-state:paused}
@keyframes lanescroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.ltile{flex:0 0 auto;width:124px;aspect-ratio:9/16;border:3px solid var(--ink);border-radius:13px;overflow:hidden;background:var(--ink);cursor:pointer;box-shadow:4px 4px 0 var(--ink);padding:0;position:relative}
.ltile video{width:100%;height:100%;object-fit:cover;display:block}
.ltile .ll{position:absolute;left:7px;bottom:7px;font-family:var(--font-mono);font-size:9.5px;color:#fff;background:rgba(20,8,11,.72);padding:2px 7px;border-radius:6px;max-width:88%;overflow:hidden;white-space:nowrap;text-overflow:ellipsis}
@media(max-width:700px){.ltile{width:100px}.hero2-inner h1{font-size:clamp(44px,13vw,70px)}}
@media (prefers-reduced-motion:reduce){.lane-track{animation:none}}

/* ===== Hero partner badges ===== */
.hero-badges{display:flex;flex-wrap:wrap;align-items:center;gap:22px 26px;margin-top:22px}
.hero-badges img{height:46px;width:auto;display:block}
.hero-badges img[alt="TikTok Shop Certified Agency"]{height:52px}
@media(max-width:560px){.hero-badges{gap:16px 18px}.hero-badges img{height:38px}.hero-badges img[alt="TikTok Shop Certified Agency"]{height:42px}}

/* ===== Bento grid hero ===== */
.hero2{padding:26px 0 4px}
.bento{display:grid;grid-template-columns:repeat(4,1fr);grid-auto-rows:176px;gap:14px}
.bc{border:3px solid var(--ink);border-radius:18px;box-shadow:6px 6px 0 var(--ink);overflow:hidden;position:relative;background:#fff}
.bc--head{grid-column:span 2;grid-row:span 2;background:var(--ish-pink);display:flex;flex-direction:column;justify-content:center;padding:30px}
.bc--head .label{margin-bottom:10px}
.bc--head h1{font-size:clamp(38px,4.6vw,62px);line-height:.92;margin:0 0 12px}
.bc--head p{color:#2a1a1d;font-size:15.5px;max-width:34ch;margin:0 0 18px}
.bc--live{grid-row:span 2;background:var(--ink)}
.bc--vid{background:var(--ink)}
.bc video{width:100%;height:100%;object-fit:cover;display:block}
.bc--stat{display:flex;flex-direction:column;justify-content:center;gap:5px;padding:20px}
.bc--stat .n{font-family:var(--font-display);font-weight:800;font-size:clamp(30px,3.2vw,46px);letter-spacing:-.02em;line-height:1}
.bc--stat .k{font-family:var(--font-mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#6b4a50}
.bc--lime{background:var(--lime)}
.bc--cobalt{background:var(--cobalt,#2f5bff);color:#fff}
.bc--cobalt .n{color:#fff}.bc--cobalt .k{color:rgba(255,255,255,.82)}
.bc--ish{background:var(--butter);display:grid;place-items:center;padding:10px}
.bc--ish img{max-width:94%;max-height:94%;object-fit:contain}
.bc-lab{position:absolute;left:10px;top:10px;z-index:3;font-family:var(--font-mono);font-size:10px;font-weight:600;letter-spacing:.09em;text-transform:uppercase;color:#fff;background:rgba(20,8,11,.74);border:2px solid rgba(255,255,255,.22);padding:4px 9px;border-radius:999px}
.bc-at{position:absolute;left:10px;bottom:10px;z-index:3;font-family:var(--font-mono);font-size:10px;color:#fff;background:rgba(20,8,11,.72);padding:3px 8px;border-radius:7px}
.live-top{position:absolute;top:10px;left:10px;right:10px;display:flex;justify-content:space-between;align-items:flex-start;z-index:3}
.live-badge{font-family:var(--font-mono);font-size:10px;font-weight:600;letter-spacing:.1em;color:#fff;background:var(--coral);padding:4px 10px;border-radius:999px;display:inline-flex;align-items:center;gap:5px}
.live-badge::before{content:"";width:6px;height:6px;border-radius:50%;background:#fff;animation:ishblink 1.2s steps(1) infinite}
@keyframes ishblink{50%{opacity:.25}}
.live-watch{font-family:var(--font-mono);font-size:10px;color:#fff;background:rgba(20,8,11,.6);padding:4px 10px;border-radius:999px}
.live-buy{position:absolute;left:10px;right:10px;bottom:10px;z-index:3;display:flex;align-items:center;gap:8px;background:rgba(20,8,11,.84);border:2px solid rgba(255,255,255,.2);border-radius:12px;padding:8px 10px}
.live-buy .g{font-family:var(--font-mono);font-size:11px;color:var(--lime);font-weight:600;letter-spacing:.02em}
.live-buy .b{margin-left:auto;background:var(--coral);color:#fff;font-family:var(--font-display);font-weight:700;font-size:12px;padding:5px 13px;border-radius:999px}
@media(max-width:860px){
  .bento{grid-template-columns:repeat(2,1fr);grid-auto-rows:150px}
  .bc--head{grid-column:1 / -1;grid-row:span 1;padding:24px}
  .bc--live{grid-row:span 2}
}
@media(max-width:480px){.bento{grid-auto-rows:140px}.bc--head h1{font-size:40px}}

/* ===== Reworked hero: headline + CHARACTER BLOCK + show&tell cards ===== */
.hero3{padding:24px 0 6px}
.h3-top{display:grid;grid-template-columns:1.45fr 1fr;gap:16px;margin-bottom:16px}
.h3-head{background:var(--ish-pink);border:3px solid var(--ink);border-radius:22px;box-shadow:8px 8px 0 var(--ink);padding:36px;display:flex;flex-direction:column;justify-content:center}
.h3-head h1{font-size:clamp(44px,5.6vw,82px);line-height:.88;margin:10px 0 14px}
.h3-head p{color:#2a1a1d;font-size:16.5px;max-width:40ch;margin:0 0 22px;line-height:1.5}
.h3-char{position:relative;border:3px solid var(--ink);border-radius:22px;box-shadow:8px 8px 0 var(--ink);overflow:hidden;background:#f6d9dc;min-height:300px}
.h3-char>img{width:100%;height:100%;object-fit:cover;display:block;position:absolute;inset:0}
.h3-char .cc{position:absolute;left:14px;right:14px;bottom:14px;z-index:2;background:var(--ink);color:#fff;border-radius:14px;padding:13px 16px}
.h3-char .cc b{font-family:var(--font-display);font-weight:800;font-size:18px;display:block;line-height:1.05}
.h3-char .cc span{font-family:var(--font-mono);font-size:10.5px;letter-spacing:.09em;text-transform:uppercase;color:var(--lime)}
@media(max-width:860px){.h3-top{grid-template-columns:1fr}.h3-char{min-height:300px}}
/* show & tell cards */
.h3-tell{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.st-card{border:3px solid var(--ink);border-radius:18px;box-shadow:6px 6px 0 var(--ink);overflow:hidden;background:#fff;display:flex;flex-direction:column}
.st-k{font-family:var(--font-display);font-weight:800;font-size:16px;letter-spacing:-.01em;padding:12px 15px;border-bottom:3px solid var(--ink);display:flex;align-items:center;gap:7px}
.st-k small{font-family:var(--font-mono);font-size:9.5px;letter-spacing:.08em;text-transform:uppercase;font-weight:600;opacity:.72;margin-left:auto}
.st--live .st-k{background:var(--ish-pink)}
.st--creators .st-k{background:var(--coral);color:#fff}
.st--ugc .st-k{background:var(--butter)}
.st--paid .st-k{background:var(--cobalt,#2f5bff);color:#fff}
.st-media{position:relative;aspect-ratio:4/5;background:var(--ink)}
.st-media video{width:100%;height:100%;object-fit:cover;display:block}
.st-tell{padding:13px 15px;font-size:13.5px;color:#2a1a1d;line-height:1.45;font-weight:500}
.st-chip{position:absolute;left:9px;bottom:9px;z-index:3;font-family:var(--font-mono);font-size:10px;font-weight:600;color:#fff;background:rgba(20,8,11,.8);padding:4px 9px;border-radius:999px}
.st-chip.lime{color:var(--lime)}
@media(max-width:860px){.h3-tell{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.h3-tell{grid-template-columns:1fr}}

/* ===== Featured LIVE block (full TikTok Shop live chrome) + side cards ===== */
.feat-row{display:grid;grid-template-columns:minmax(230px,0.82fr) 2fr;gap:16px}
@media(max-width:860px){.feat-row{grid-template-columns:1fr}}
.feat-live{border:3px solid var(--ink);border-radius:20px;box-shadow:8px 8px 0 var(--ink);overflow:hidden;background:var(--ink);position:relative;display:flex;flex-direction:column;min-height:460px}
.feat-live .fk{font-family:var(--font-display);font-weight:800;font-size:16px;color:var(--ink);background:var(--ish-pink);border-bottom:3px solid var(--ink);padding:11px 15px;display:flex;align-items:center;gap:7px;z-index:5}
.feat-live .fk small{font-family:var(--font-mono);font-size:9.5px;letter-spacing:.08em;text-transform:uppercase;opacity:.7;margin-left:auto}
.live-screen{position:relative;flex:1;overflow:hidden}
.live-screen>video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.lv-top{position:absolute;top:12px;left:12px;right:12px;display:flex;justify-content:space-between;align-items:flex-start;z-index:4}
.lv-watch{font-family:var(--font-mono);font-size:11px;color:#fff;background:rgba(20,8,11,.6);padding:5px 11px;border-radius:999px}
.lv-pin{position:absolute;right:12px;top:52px;z-index:4;width:30px;height:30px;border-radius:9px;background:rgba(20,8,11,.7);border:2px solid #fff;color:#fff;font-family:var(--font-mono);font-size:12px;display:grid;place-items:center}
.lv-chat{position:absolute;left:10px;right:10px;bottom:12px;z-index:4;display:flex;flex-direction:column;gap:6px}
.lv-msg{font-size:12.5px;color:#fff;background:rgba(20,8,11,.5);backdrop-filter:blur(2px);padding:7px 11px;border-radius:13px;line-height:1.3;max-width:90%;animation:lvrise .5s ease both}
.lv-msg b{font-weight:700;color:#79e6c4}
.lv-msg.buy{background:var(--coral);max-width:96%}
.lv-msg.buy b{color:#fff}
@keyframes lvrise{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.lv-hearts{position:absolute;right:16px;bottom:120px;z-index:4;pointer-events:none}
.lv-hearts i{position:absolute;color:var(--coral);font-size:20px;font-style:normal;animation:lvheart 3.2s ease-in infinite}
.lv-hearts i:nth-child(2){animation-delay:1s;right:14px;color:#ff7a95}
.lv-hearts i:nth-child(3){animation-delay:2s;right:-4px;color:#ff4d6d}
@keyframes lvheart{0%{opacity:0;transform:translateY(0) scale(.6)}20%{opacity:1}100%{opacity:0;transform:translateY(-110px) scale(1.1)}}
.feat-tell{font-family:var(--font-display);font-weight:600;font-size:13px;color:#fff;background:var(--ink);padding:11px 15px;z-index:5}
.feat-tell b{color:var(--lime)}
/* side 2x2 */
.feat-side{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media(max-width:520px){.feat-side{grid-template-columns:1fr}}
.sc{border:3px solid var(--ink);border-radius:16px;box-shadow:6px 6px 0 var(--ink);overflow:hidden;background:#fff;display:flex;flex-direction:column;min-height:206px}
.sc .fk{font-family:var(--font-display);font-weight:800;font-size:15px;padding:10px 13px;border-bottom:3px solid var(--ink);display:flex;align-items:center;gap:6px}
.sc .fk small{font-family:var(--font-mono);font-size:9px;letter-spacing:.07em;text-transform:uppercase;opacity:.7;margin-left:auto}
.sc.creators .fk{background:var(--coral);color:#fff}
.sc.ugc .fk{background:var(--butter)}
.sc.paid .fk{background:var(--cobalt,#2f5bff);color:#fff}
.sc-media{position:relative;flex:1;background:var(--ink);overflow:hidden}
.sc-media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.sc-chip{position:absolute;left:8px;bottom:8px;z-index:3;font-family:var(--font-mono);font-size:9.5px;font-weight:600;color:#fff;background:rgba(20,8,11,.8);padding:3px 8px;border-radius:999px}
.sc-chip.lime{color:var(--lime)}
.sc-tell{padding:10px 13px;font-size:12.5px;color:#2a1a1d;line-height:1.4;font-weight:500}
.sc--cta{background:var(--ink);color:#fff;text-decoration:none;display:flex;flex-direction:column;justify-content:center;padding:20px;gap:8px}
.sc--cta b{font-family:var(--font-display);font-weight:800;font-size:19px;line-height:1.05}
.sc--cta span{font-family:var(--font-mono);font-size:11px;color:var(--lime)}

/* ===== 4-column hero: Live (chrome) + Creators (scrolling) + UGC + Paid ===== */
.four-col{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
@media(max-width:900px){.four-col{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.four-col{grid-template-columns:1fr}}
.fc{border:3px solid var(--ink);border-radius:18px;box-shadow:6px 6px 0 var(--ink);overflow:hidden;background:#fff;display:flex;flex-direction:column;height:560px}
.fc .fk{font-family:var(--font-display);font-weight:800;font-size:15.5px;letter-spacing:-.01em;padding:11px 14px;border-bottom:3px solid var(--ink);display:flex;align-items:center;gap:7px}
.fc .fk small{font-family:var(--font-mono);font-size:9px;letter-spacing:.07em;text-transform:uppercase;font-weight:600;opacity:.72;margin-left:auto}
.fc--live .fk{background:var(--ish-pink)}
.fc--creators .fk{background:var(--coral);color:#fff}
.fc--ugc .fk{background:var(--butter)}
.fc--paid .fk{background:var(--cobalt,#2f5bff);color:#fff}
.fc-media{position:relative;flex:1;min-height:0;background:var(--ink);overflow:hidden}
.fc-media>video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.fc-chip{position:absolute;left:9px;bottom:9px;z-index:3;font-family:var(--font-mono);font-size:9.5px;font-weight:600;color:#fff;background:rgba(20,8,11,.8);padding:4px 9px;border-radius:999px}
.fc-chip.lime{color:var(--lime)}
.fc-tell{padding:12px 14px;font-size:13px;color:#2a1a1d;line-height:1.42;font-weight:500}
.fc-tell b{color:var(--ink)}
/* scrolling creator column */
.col-scroll{position:relative;flex:1;min-height:0;overflow:hidden;background:var(--ink)}
.col-scroll::before,.col-scroll::after{content:"";position:absolute;left:0;right:0;height:34px;z-index:2;pointer-events:none}
.col-scroll::before{top:0;background:linear-gradient(var(--ink),transparent)}
.col-scroll::after{bottom:0;background:linear-gradient(transparent,var(--ink))}
.col-track{display:flex;flex-direction:column;gap:10px;padding:10px;animation:vscroll 24s linear infinite}
.col-scroll:hover .col-track{animation-play-state:paused}
.col-track video{width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:10px;border:2px solid rgba(255,255,255,.16);display:block}
@keyframes vscroll{from{transform:translateY(0)}to{transform:translateY(-50%)}}
@media (prefers-reduced-motion:reduce){.col-track{animation:none}}
/* live column reuses .live-screen chrome from the featured block */
.fc--live .live-screen{flex:1;min-height:0}

/* reverse-direction scrolling column */
.col-scroll--rev .col-track{animation-direction:reverse}

/* ===== Amplify column: animated paid-media explainer ===== */
.amp{flex:1;min-height:0;background:var(--ink);color:#fff;display:flex;flex-direction:column;gap:9px;padding:13px;overflow:hidden}
.amp-src{position:relative;height:118px;flex:0 0 auto;border:2px solid rgba(255,255,255,.2);border-radius:12px;overflow:hidden}
.amp-src video{width:100%;height:100%;object-fit:cover}
.amp-win{position:absolute;left:8px;bottom:8px;font-family:var(--font-mono);font-size:10px;font-weight:600;color:var(--lime);background:rgba(20,8,11,.72);padding:3px 9px;border-radius:999px}
.amp-flow{display:flex;justify-content:center;gap:9px;height:14px;align-items:center}
.amp-flow span{width:6px;height:6px;border-radius:50%;background:#2f5bff;animation:ampflow 1.3s ease-in-out infinite}
.amp-flow span:nth-child(2){animation-delay:.18s}.amp-flow span:nth-child(3){animation-delay:.36s}
@keyframes ampflow{0%,100%{transform:translateY(-4px);opacity:.35}50%{transform:translateY(5px);opacity:1}}
.amp-chs{display:flex;flex-direction:column;gap:7px}
.amp-ch{border:2px solid rgba(255,255,255,.16);border-radius:10px;padding:8px 11px;position:relative;overflow:hidden;transition:border-color .3s}
.amp-ch b{font-family:var(--font-display);font-weight:800;font-size:13.5px;display:block;position:relative;z-index:2}
.amp-ch small{font-family:var(--font-mono);font-size:9px;color:rgba(255,255,255,.62);letter-spacing:.02em;position:relative;z-index:2}
.amp-ch::before{content:"";position:absolute;inset:0;z-index:1;opacity:0;animation:amppulse 3.3s ease-in-out infinite}
.amp-ch.c1::before{background:#2f5bff;animation-delay:0s}
.amp-ch.c2::before{background:#0082fb;animation-delay:1.1s}
.amp-ch.c3::before{background:var(--coral);animation-delay:2.2s}
@keyframes amppulse{0%,60%,100%{opacity:0}8%,26%{opacity:.42}}
.amp-out{margin-top:auto;display:flex;align-items:flex-end;gap:10px}
.amp-bars{flex:1;display:flex;align-items:flex-end;gap:4px;height:48px}
.amp-bars i{flex:1;background:var(--lime);border:1px solid var(--ink);border-radius:3px 3px 0 0;height:16%;animation:ampbar 3.3s ease-in-out infinite}
.amp-bars i:nth-child(1){animation-delay:0s}
.amp-bars i:nth-child(2){animation-delay:.25s}
.amp-bars i:nth-child(3){animation-delay:.5s}
.amp-bars i:nth-child(4){animation-delay:.75s}
.amp-bars i:nth-child(5){animation-delay:1s}
.amp-bars i:nth-child(6){animation-delay:1.25s}
@keyframes ampbar{0%,100%{height:16%}45%,70%{height:var(--h,70%)}}
.amp-bars i:nth-child(1){--h:30%}.amp-bars i:nth-child(2){--h:48%}.amp-bars i:nth-child(3){--h:40%}
.amp-bars i:nth-child(4){--h:66%}.amp-bars i:nth-child(5){--h:82%}.amp-bars i:nth-child(6){--h:100%}
.amp-num{text-align:right;flex:0 0 auto}
.amp-num b{font-family:var(--font-display);font-weight:800;font-size:22px;color:var(--lime);display:block;line-height:1}
.amp-num span{font-family:var(--font-mono);font-size:9px;color:rgba(255,255,255,.6);letter-spacing:.06em;text-transform:uppercase}
@media (prefers-reduced-motion:reduce){.amp-flow span,.amp-ch::before,.amp-bars i{animation:none}.amp-ch::before{opacity:.15}.amp-bars i{height:var(--h,50%)}}

/* Amplify: 3 source videos + platform logos on channels */
.amp-srcs{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;height:118px;flex:0 0 auto}
.amp-mini{border:2px solid rgba(255,255,255,.2);border-radius:9px;overflow:hidden;background:#000}
.amp-mini video{width:100%;height:100%;object-fit:cover;display:block}
.amp-ch{display:flex;align-items:center;gap:10px}
.amp-logo{width:24px;height:24px;object-fit:contain;flex:0 0 auto;position:relative;z-index:2}
.amp-ch .amp-txt{position:relative;z-index:2}

/* ===== Box-free super-headline hero (real content + Higgsfield accents) ===== */
.hero4{padding:24px 0 14px;position:relative}
.hero4-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:18px;align-items:center}
@media(max-width:860px){.hero4-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:18px;align-items:center}}
.hero4 .label{display:inline-block;margin-bottom:14px}
.hero4 h1{font-size:clamp(46px,6vw,96px);line-height:.9;letter-spacing:-.03em;margin:0 0 18px;font-weight:800}
.hero4 h1 .accent{color:var(--coral)}
.hero4-hand{display:inline-block;margin-left:6px;transform:rotate(-4deg)}
.hero4 .lead{font-size:17px;max-width:40ch;color:#2a1a1d;margin:0 0 22px;line-height:1.5}
.hero4-collage{position:relative;height:440px}
@media(max-width:860px){.hero4-collage{position:relative;height:440px}}
.ctile{position:absolute;border:3px solid var(--ink);border-radius:16px;overflow:hidden;box-shadow:6px 6px 0 var(--ink);background:var(--ink)}
.ctile video,.ctile img{width:100%;height:100%;object-fit:cover;display:block}
.ctile.t1{width:34%;height:84%;left:33%;top:3%;transform:rotate(2deg);z-index:4}
.ctile.t2{width:30%;height:66%;left:1%;top:17%;transform:rotate(-4deg);z-index:2}
.ctile.t3{width:30%;height:66%;right:2%;top:21%;transform:rotate(5deg);z-index:2}
.ct-live{position:absolute;top:7px;left:7px;z-index:3;font-family:var(--font-mono);font-size:9px;font-weight:600;letter-spacing:.08em;color:#fff;background:var(--coral);padding:3px 8px;border-radius:999px;display:inline-flex;align-items:center;gap:4px}
.ct-live::before{content:"";width:5px;height:5px;border-radius:50%;background:#fff;animation:ishblink 1.2s steps(1) infinite}
.hero4-ish{position:absolute;width:23%;max-width:180px;left:2%;bottom:-6%;z-index:5;transform:rotate(-7deg);filter:drop-shadow(4px 5px 0 rgba(20,8,11,.22))}



/* brand-kit sticker chips (fun accents) */
.fun-sticker{position:absolute;width:17%;max-width:88px;aspect-ratio:1/1;object-fit:cover;border:3px solid var(--ink);border-radius:15px;box-shadow:4px 4px 0 var(--ink);z-index:6}
.fun-sticker.fs1{top:-4%;right:-2%;transform:rotate(8deg)}
.fun-sticker.fs2{top:30%;left:-6%;transform:rotate(-9deg)}
.fun-sticker.fs3{bottom:6%;right:-4%;transform:rotate(6deg)}

/* ===== Brands scroller ===== */
.brands-strip{margin:18px 0 6px}
.bs-label{display:block;margin:0 0 10px}
.brandmq{position:relative;overflow:hidden;background:var(--ink);border-block:3px solid var(--ink);padding:22px 0;width:100vw;margin-left:calc(50% - 50vw)}
.brandmq::before,.brandmq::after{right:0;background:linear-gradient(270deg,var(--ink),transparent)}
.brandmq::before{left:0;background:linear-gradient(90deg,var(--ink),transparent)}
.brandmq::after{right:0;background:linear-gradient(270deg,var(--ink),transparent)}
.brandmq-track{display:flex;align-items:center;gap:60px;width:max-content;padding:0 30px;animation:brandscroll 42s linear infinite}
.brandmq:hover .brandmq-track{animation-play-state:paused}
.brandmq img{height:34px;width:auto;flex:0 0 auto;filter:brightness(0) invert(1);opacity:.85;transition:opacity .2s}
.brandmq img:hover{opacity:1}
@keyframes brandscroll{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.brandmq-track{animation:none;flex-wrap:wrap;justify-content:center}}

/* hero pillars line + engine tagline */
.pillars-line{display:flex;flex-wrap:wrap;gap:10px 18px;margin:0 0 10px}
.pillars-line span{display:inline-flex;align-items:center;gap:7px;font-family:var(--font-display);font-weight:800;font-size:16px;color:var(--ink);letter-spacing:-.01em}
.pillars-line .dot{width:11px;height:11px;border:2px solid var(--ink)}
.engine-line{font-family:var(--font-mono);font-size:12.5px;letter-spacing:.08em;text-transform:uppercase;color:#6b4a50;margin:0 0 20px}

/* hero one-line helper + added proof/badges */
.hero4 h1 .nw{white-space:nowrap}
.hero4-proof{display:flex;flex-wrap:wrap;gap:9px;margin:20px 0 0}
.hero4-badges{display:flex;flex-wrap:wrap;align-items:center;gap:18px;margin:18px 0 0}
.hero4-badges img{height:40px;width:auto;display:block}

/* real Meta stacked badge sizing */
.hero4-badges img.meta-badge{height:50px}
.brandmq img[src$=".webp"],.brandmq img[src$=".avif"]{filter:none;background:#fff;border-radius:8px;padding:5px 9px;height:30px}

/* ===== The loop: animated line-flow process ===== */
.loop{position:relative;margin:26px 0 6px;padding:clamp(28px,3.4vw,40px) clamp(24px,3vw,38px);background:#fff;border:var(--outline);border-radius:22px;box-shadow:var(--shadow)}
.loop-wire{position:absolute;top:calc(clamp(28px,3.4vw,40px) + 10px);left:clamp(24px,3vw,38px);width:calc(100% - 2*clamp(24px,3vw,38px));height:40px;overflow:visible}
.loop-wire line{stroke-width:4;stroke-linecap:round;vector-effect:non-scaling-stroke}
.lw-base{stroke:var(--ink);opacity:.18}
.lw-flow{stroke:var(--coral);stroke-dasharray:60 940;animation:lwmove 3.2s linear infinite}
@keyframes lwmove{from{stroke-dashoffset:1000}to{stroke-dashoffset:0}}
.loop-steps{list-style:none;display:grid;grid-template-columns:repeat(6,1fr);gap:10px;margin:0;padding:0;position:relative;z-index:2;align-items:start}
.lstep{display:flex;flex-direction:column;align-items:center;text-align:center;gap:4px}
.ls-dot{flex:0 0 auto;width:26px;height:26px;min-width:26px;border-radius:50%;border:3px solid var(--ink);background:#fff;box-shadow:3px 3px 0 var(--ink);display:grid;place-items:center;font-size:13px;line-height:1;overflow:hidden;margin-bottom:8px}
.ls-dot.creators{background:var(--coral)}.ls-dot.content{background:var(--butter)}
.ls-dot.live{background:var(--ish-pink)}.ls-dot.amplify{background:var(--cobalt,#2f5bff)}
.ls-dot.rpt{background:var(--lime)}
.lstep b{font-family:var(--font-display);font-weight:800;font-size:16px;letter-spacing:-.01em}
.lstep small{font-family:var(--font-mono);font-size:10px;letter-spacing:.06em;text-transform:uppercase;color:#8a5a63}
@media(max-width:700px){.loop-steps{grid-template-columns:repeat(3,1fr);gap:20px 10px}.loop-wire{display:none}}
@media (prefers-reduced-motion:reduce){.lw-flow{animation:none;stroke-dasharray:none;opacity:.5}}


/* ===== We push content daily: full-bleed creator wall ===== */
.daywall{position:relative;overflow:hidden;width:100vw;margin:12px 0 0 calc(50% - 50vw);border-block:3px solid var(--ink);background:var(--ink);padding:14px 0}
.daywall::before,.daywall::after{content:"";position:absolute;top:0;bottom:0;width:70px;z-index:2;pointer-events:none}
.daywall::before{left:0;background:linear-gradient(90deg,var(--ink),transparent)}
.daywall::after{right:0;background:linear-gradient(270deg,var(--ink),transparent)}
.daywall-track{display:flex;gap:12px;width:max-content;padding:0 16px;animation:brandscroll 60s linear infinite}
.daywall:hover .daywall-track{animation-play-state:paused}
.dwtile{flex:0 0 auto;width:132px;aspect-ratio:9/16;border:3px solid #fff;border-radius:13px;overflow:hidden;background:#000;cursor:pointer;padding:0;position:relative}
.dwtile video{width:100%;height:100%;object-fit:cover;display:block}
.dwtile .dwl{position:absolute;left:6px;bottom:6px;font-family:var(--font-mono);font-size:9px;color:#fff;background:rgba(0,0,0,.6);padding:2px 6px;border-radius:6px}
@media(max-width:600px){.dwtile{width:108px}}
@media (prefers-reduced-motion:reduce){.daywall-track{animation:none}}